This news is a direct continuation of our discussion yesterday about AI Overview and reducing site clicks, but with a more practical angle:
It’s not just about ranking on Google anymore; it’s about whether ChatGPT, Gemini, Google AI and other AI engines are suggesting your brand to the user or not.
Why is this news so good for WebCore?
Because we can turn it into an analytical news story, not just a news translation.
WebCore’s suggested angle:
“SEO is no longer enough; why are 62% of brands going the wrong way for AI Search?”
In this article, we can explain that businesses should move from:
SEO → SEO + GEO / AI Search Optimization
.
And then tell the reader what has become more important:
Real brand authority and expertise
Citable content
Brand mentions in authoritative sources
Proper content structure
Directly responding to search intent
Entity and brand recognition
Structured data
Presence in sources used by AI models
Generating original content instead of AI-generated content
This also aligns with recent research; a new study found that the sources Google AI Overview selects can be very different from traditional Google results.